What does “misrepresentation” actually mean?

It is the reason Google gives when it does not trust the information in your store enough to show your products. Typical causes are details that contradict each other or are missing: different return periods on different pages, an address that does not match, no clear contact options, prices that differ between the product page and your product data. The notice rarely tells you which page is the problem. Finding that is what Storecheck does.

My store sells in several countries and languages. Is that covered?

Yes. Storecheck covers every market and language your store sells in, at the same fixed price. You receive one report for the whole store.

What do I receive with Storecheck?

A report with traceable sources, open questions and specific implementation steps. One follow-up scan of the same domain after your corrections is included. The exact scope and delivery time are confirmed with you before you pay.

Does a check guarantee Google approval?

No. Storecheck documents issues that can be reviewed within the agreed scope. Google decides whether to approve an account, including on the basis of information beyond the publicly visible website.

Do you need access to my Shopify store?

For Storecheck, no admin access is needed. Public store pages are reviewed as they are. For the account side you share screenshots of the relevant Merchant Center pages (the notice, the account issues page, product-level warnings); they are cross-checked against the store findings. Never share passwords or credentials.

Can I make the corrections myself?

Yes. The report is a working document for you, your team or your AI. It includes sources, any missing business details and acceptance criteria. If you need help implementing changes, you can choose the misrepresentation fix service.

Are the prices final?

Yes. Storecheck costs €100 including one follow-up scan, the misrepresentation fix €1,500 and the Shopify store build €1,200, each as a fixed one-time price in EUR without VAT. Scope and delivery time are confirmed with you before any work starts.

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Google Merchant Center help for Shopify stores

Suspended in Google Merchant Center? Find out why, then fix it.

Fast and reliable. Our goal is to get your store live on Google again as quickly as possible.

“Misrepresentation” usually means Google found details in your store that are missing or contradict each other. Storecheck reads every page and shows you exactly what is wrong and how to fix it. Or we fix it for you, at a fixed price.

Chat on WhatsApp See a sample report

Tell us about your store and your situation. We talk it through and agree on what makes the most sense for you.

Fast and reliable, delivery date agreed up front
Storecheck €100, fixed price
3-week guarantee on fixes and builds
Independent, not affiliated with Google

Storecheck reportFictional example

example-store.test

Markets DE, AT · Languages DE, EN

Review complete

Findings: 5
Conflicts: 4
Missing details: 1
Follow-up scan: Included

SC-014Conflicting return periodsProduct page ↔ Refund policyConflict
SC-021Two different business addressesFooter ↔ Legal noticeConflict
SC-009Delivery time differsProduct page ↔ Shipping policyConflict
SC-027Phone number missing on the storeMerchant Center ↔ Contact pageMissing
SC-030Price in structured data differsProduct page ↔ Page markupConflict

Fictional store and findings. No real website was scanned.

Fast and reliable, because every day offline costs sales

Our goal is to get your store live on Google as quickly as possible. That is how we plan and work, from your first message to the re-check.

Delivery date before you payScope and delivery date are agreed up front, so you know exactly when the work on your store is done.
One person, no handoversThe same person works on your store from the first message to the re-check. No ticket queue, no waiting between teams.
Checked, not guessedEvery correction is checked again on your live pages, so your next review request is not spent on a second round.

Google alone decides on approval. We make sure your store is ready for it as fast as possible.

What “misrepresentation” means for your store

In plain terms: Google does not trust the information in your store enough to show your products. Here is why that happens so often.

01Every page has to tell the same storyProduct pages, policies, contact details, legal pages and your Merchant Center information all have to say the same thing. Google expects accurate, transparent business information.
02Small differences are enoughA return period that differs by a few days, an old address in the footer, a missing phone number. Details like these are typical triggers.
03The notice does not say whereMerchant Center names the policy, rarely the page. Without a full check you end up guessing, changing pages at random and requesting reviews that fail again.

A shop owner in her stockroom office looking at a warning in her store dashboard

A common trigger: two pages that disagree

A product page promises 30-day returns, the refund policy says 14. The footer shows one address, the legal notice another. Each page looks fine on its own. Storecheck compares them side by side.

Product page

example-store.test/products/example

30-day returns

Returns policy

example-store.test/policies/refund-policy

14-day returns

Fictional example

Both pages describe the same offer. Only you know which period is true. Until both say the same, Google sees a contradiction.

This is what a finding looks like

Every conflict is documented with both sources, the missing detail and the task that resolves it. Copy it straight into your AI or hand it to your developer.

Open the full sample report

SC-014ConflictConfirmed conflictFictional example

Conflicting return periods

Source AProduct page

“30-day returns”

https://example-store.test/products/example

Source BReturns policy

“14-day returns”

https://example-store.test/policies/refund-policy

Task: Set your actual return period. Back up the current content, then use that period on both pages and in every other affected location.
Done when: Your actual return period appears consistently at all affected live locations within the review scope.

There is more to get right than most stores expect

Merchant Center looks at your store as a whole. These are the areas Storecheck compares, on every page and in every language your store sells in.

Get my store checked

Business identityCompany name and address, the same on every page
Contact optionsEmail, phone and a contact page customers can find
Returns and refundsOne return period and one refund process everywhere
ShippingDelivery times, costs and countries that match
Prices and currencyThe same price on the page, in product data and markup
Product informationTitles, variants, availability and claims that match
Legal pagesLegal notice, terms and privacy policy, complete and consistent
Payment informationPayment methods and conditions stated the same way
Structured dataWhat search engines read matches what visitors see
Merchant Center detailsYour account information matches your store

Why guessing costs more than a check

Most stores try to fix a suspension by trial and error. A Storecheck replaces the guesswork with a complete list.

Fixing by trial and error

You change pages based on assumptions
Contradictions on other pages stay unnoticed
Each failed review request costs you time
No record of what was changed and why

With a Storecheck

Every problem found, with the exact page and quote
All pages, markets and languages compared at once
A clear task for each finding, for you, your team or your AI
A follow-up scan confirms your corrections

Why store owners work with us

Clear prices, proof for every finding and one person who stays with your store from the first message to the re-check.

Fixed prices, no hourly rates€100 for Storecheck, €1,500 for a fix, €1,200 for a store build. You know the cost before you start.
A guarantee on fixes and buildsIf Merchant Center shows a misrepresentation issue within three weeks of handover, it is fixed at no extra cost, as long as the handover instructions are followed.
Proof, not opinionsEvery finding comes with the page, the quoted statement and the date. You can check each one yourself.
Specialised in Shopify and Merchant CenterOne focus: making Shopify stores consistent and transparent for Google Merchant Center.
Your Merchant Center notice includedScreenshots of your notice and account issues are cross-checked against the store findings.
One person, reachable on WhatsAppThe same person documents, corrects and re-checks your store. No ticket system, no handovers.

Check it, fix it or build it

Three services, three fixed prices in EUR without VAT. One working method: observe, document with sources, correct, verify. Each one is planned to get you live as quickly as possible.

Start here

“I want to know what is wrong”

Storecheck

For any Shopify store before a Merchant Center review or after a suspension notice.

€100Fixed one-time price, one follow-up scan included

Page-by-page review of your store, including every market and language it sells in
Your Merchant Center screenshots cross-checked against the store findings
PDF report with finding IDs, sources and tasks
Missing business details needed to complete your corrections
One follow-up scan of the same domain after your corrections

Ask about Storecheck Details

“I want it fixed for me”

Misrepresentation fix

For existing Shopify stores with a misrepresentation notice.

€1,500Fixed one-time price, 3-week misrepresentation guarantee included

Review of the store and the Merchant Center information you provide
Corrections in your store within the agreed scope
Related pages accounted for, original state backed up first
Documented follow-up review of the corrected pages and written instructions for keeping them consistent
3-week guarantee: any misrepresentation shown in Merchant Center within three weeks of handover is fixed at no extra cost, as long as the handover instructions are followed
Google review request agreed separately; approval is never promised

Ask about the fix Details

“I am starting a new store”

Shopify store build

For a new store that should be consistent before its first review.

€1,200Fixed one-time price, 3-week misrepresentation guarantee included

Shopify store within an agreed product and page scope
Consistent business, product and policy information from the start
Merchant Center and product feed setup
Documented handover with access, configuration, open items and the operating instructions
3-week guarantee: any misrepresentation shown in Merchant Center within three weeks of handover is fixed at no extra cost, as long as the handover instructions are followed

Ask about the build Details

How it works

From your first WhatsApp message to the follow-up scan, fast and without detours. Scope and delivery time are agreed before you pay.

Message us on WhatsApp
Tell us about your store and, if you have them, share screenshots of your Merchant Center notice. We agree on the scope and delivery time before you pay.
Every page is read and compared
Product pages, policies, contact and legal pages and product data are compared with each other and with your Merchant Center screenshots, in every market and language.
You receive your report
Every problem with the exact page, a quote and a clear task. Missing business details are listed, nothing is guessed.
Fix it, then it is checked again
Make the corrections yourself or have them made for you. The follow-up scan checks the same findings again.

A Storecheck report with its list of findings open on a laptop

What Storecheck compares

Individual pages often look fine on their own. Storecheck reads them against each other, and against your Merchant Center screenshots, and records where they disagree.

Returns and shipping

What is compared: Product pages, policy pages, FAQs and reusable theme blocks that mention returns, shipping costs or delivery times, for the same market.
What a conflict looks like: A product page promises 30-day returns while the returns policy states 14 days, with no explanation for the difference. (fictional example)
What the report gives you: Both statements are quoted with their URLs. The report asks for your actual return period and lists every location that needs to use it.

One point of contact

The same person documents the findings, agrees the corrections with you and checks the result on the live pages. Ask anything on WhatsApp before you decide.

Your first message, ready to send

Hi, I'm interested in your services for my Shopify store. My store URL:

Add your store URL, then press send.Chat on WhatsApp+49 172 7085332 · usually the fastest way About the service

Every finding has a source.URL, observed statement and review date are recorded before anything is called a conflict.
Missing facts are named, not filled in.The report identifies the business details needed for each correction. Missing information stays open until you provide it.
Only the agreed scope is touched.Corrections are backed up first and re-checked afterwards on the live pages.
Independent of Google and Shopify.No partner status is claimed. Google alone decides whether an account is approved.

Questions before you decide

Scope, access, prices and what a report can and cannot establish.

Get your store checked before the next review request

Write to us on WhatsApp and tell us about your store and your situation. We agree on what makes the most sense for you and work fast and reliably, so your store is live again as soon as possible.

Chat on WhatsApp Explore Storecheck

WhatsApp +49 172 7085332

Hands holding a phone with a chat conversation, a laptop in the background